Black and white portrait of a man with wavy hair, wearing a dark blazer over a t-shirt, looking at the camera with a slight smile.

About Us

Max Noce is a fashion designer and creative director whose work lives at the intersection of luxury tailoring and rock & roll culture.

He began in London, then moved to Los Angeles, where he quickly became immersed in the music and entertainment scene—designing custom pieces for bands, actors, and creatives at Lords. His partnership with Matt Sorum led to the launch of Sorum+Noce, a brand rooted in individuality, craftsmanship, and a distinctly rebellious elegance.

He later opened Orphic on Sunset Boulevard, creating a space where clients could experience a more intimate, bespoke approach to design—far removed from traditional retail.

Having worked with iconic houses such as Dolce & Gabbana, Valentino, Karl Lagerfeld, and Emanuel Ungaro, Max blends classical fashion training with a deep connection to modern culture.

The result is clothing that feels lived-in, personal, and unmistakably his—timeless pieces with an edge, designed for those who move between worlds.